electronic age when businesses look for new ways to improve
profit, we sometimes forget that simple, time-honored gestures
often work best. And it takes only two words: Thank You!
Writing thank you notes may sound like an
obvious tactic, but surprisingly, few companies do it. That's
precisely why it will set you apart from the competition.
Consider a regular policy of sending out notes between
orders to tell customers that you appreciate their support and
patronage. By conveying these messages, you simultaneously
remind people that you're still out there. Here are a few
it. One or two
times a year is plenty. More than that and they lose their
Target your customers. You don't have to send a hand-written thank you to
everyone. Choose carefully, either large customers or those
with growth potential.
Use paper. In
this electronic age, old-fashioned notepaper sent by snail
mail will have more of an impact than an e-mail that might
seem impersonal and can get lost in the slew of most
people's e-mail inbox.