===========Question: I am interested in a
franchise for WSI (Internet Consultants) They only offer
non-exclusive territories to their franchisees. My first reaction is
that this is not a good thing, but I could be wrong. I realize that
this is in the franchisor's favor, but is non-exclusive territorial
rights something that I should deliberately
===========Reply: The exclusivity of a franchise
territory depends on the business. Duncan Donuts can be located a
mile or two apart without adverse impact. What you are buying in a
franchise is first a NAME. If you have not heard of the franchisor's
name before, then all you are doing is building up their name.
Secondly, you are purchasing a unique product or system. An example,
once again is Duncan Donuts. If I go to a DD I know what doughnuts,
coffee, etc. is available. It is an identifiable product. Finally,
the training and business systems, and ongoing support, can be
valuable to the new business owner.