Business PlanningHome PageFlexible SpendingAvoid HarassmentCorporate CompensatiProfit AuditBusiness TravelAccounts ReceivableEmployee Comp.Business PatentEmployee Bens = 40%Business Add-OnsKeeping EmployeesIncreasing ProfitIntellectual Prop.Business GiftsBilling ComplaintsC Corporation ProfitBankruptcy-Answer?Direct Mail AdsBusiness NetworkingNew EmployeesLeasing EquipmentCollecting Bad DebtsTrack Your CustomersBusiness NegotiatingThank YouCredit to CustomersLLC is BestIncreasingProfits Header1.jpg

Culling Low-Profit Customers and Clients

    Put Your Focus
    On High-Performers

What if you were told that — by systematically getting rid of one-half of your existing customers and ruthlessly screening new ones — you might be able to increase your profits tenfold?

And once you create a profitable customer base, what if you had a game plan to cross-sell your products or

Conduct a Little Research

  Profile Customers - This helps identify customers and their economic value so you can come up with a strategy to capture the most profitable markets for your products and services.

  Profile Perception - Compile data on how you and your competitors are perceived in your target market. It identifies "best in class," and shows how you stack up against your rivals.

services to those customers?

By focusing on the people who generate profits for your company and by meeting their untapped needs, you’re likely to discover a new source of wealth.

According to some studies, as many as 50 percent of an organization’s customers aren't generating profits. Imagine firing one-half of your customers and actually increasing your revenue and profits in as little as one year.

To get started, answer these questions: 

  What is the long-term economic value of your customers?

  Who are your company’s most profitable customers?

  Which customers are your loss leaders?

  Which customers offer the greatest future for your company?

The Final Equation: Perform for your customers and expect them to perform for you. Ronald J. Cappuccio, J.D., LL.M.(Tax) 1800 Chapel Avenue West Suite 128 Cherry Hill, NJ 08002 Phone:(856) 665-2121      Fax: (856) 665-9005 Email:

Business Planning | Home Page | Flexible Spending Accounts | Avoiding Harassment Claims | Corporate Compensation | Profitability Audit | Business Taravel | Accounts Receivable | Employee Hiring and Compensation | Business Method Patent | Employee Benefits = 40% | Business Add-Ons | Keeping Employees | Increasing Profit | Intellectual Property | Business Gift Giving | Billing Complaints | C Corporation Profit | Bankruprcy May Be The Answer | Direct Mail Advertising | Business Networking | New Employee Training | Leasing Equipment | Collection Bad Dets | Track Your Best Customers | Business Negotiating | Thank You | Credit to Customers | LLC is Best! | IncreasingProfits